Quotes about consumerism

...because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.

For average working folks, America was becoming a puzzle. Who was buying all these two-hundred-dollar copper saucepans, anyway? And how was everyone paying for these BMWs? Were people shrewd or just stupefyingly irresponsible?

But where will this mania for entertainment end? What will people do when they get tired of television? When they get tired of movies? We already know the answer—they go into participatory activities: sports, theme parks, amusement rides, roller coasters. Structured fun, planned thrills. And what will they do when they tire of theme parks and planned thrills? Sooner or later, the artifice becomes too noticeable. They begin to realize that an amusement park is really a kind of jail, in which you pay to be an inmate.

Everybody feels he has a right to a life of luxury — or at least comfort — so there’s a lot of frustration and resentment when the dream craps out.

Paradoxically, what keeps the so called consumer society going is the fact that trying to find yourself through things doesn’t work: The ego satisfaction is short lived and so you keep looking for more, keep buying, keep consuming.

Ego identification with things creates attachment to things, obsession with things, which in turn creates our consumer society and economic structures where the only measure of progress is always more.

The people in the advertising industry know very well that in order to sell things that people don’t really need, they must convince them that those things will add something to how they see themselves or are seen by others; in other words, add something to their sense of self. They do this, for example, by telling you that you will stand out from the crowd by using this product and so by implication be more fully yourself.

Whoever dies with the most stuff wins.

Publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient manufacturers - and thus the national economy. It is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer. The great hoardings and the publicity neons of the cities of capitalism are the immediate visible sign of "The Free World." For many in Eastern Europe such images in the West sum up what they in the East lack. Publicity, it is thought, offers a free choice.

Glamour cannot exist without personal social envy being a common and widespread emotion. The industrial society which has moved towards democracy and then stopped half way is the ideal society for generating such an emotion. The pursuit of individual happiness has been acknowledged as a universal right. Yet the existing social conditions make the individual feel powerless.

Happiness is a myth, which was invented to make us buy things.

You have a class of young strong men and women, and they want to give their lives to something. Advertising has these people chasing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need.