If we are willing to make such efforts in order to understand foreign cultures, unknown species and distant… — Yuval Noah Harari

Drinking lots of will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage.

The typical scientist doesn’t actually practise meditation herself. Rather, she invites experienced meditators to her laboratory, covers their heads with electrodes, asks them to meditate, and observes the resulting brain activities. That can teach us many interesting things about the brain, but if the aim is to understand the mind, we are missing some of the most important insights.

Can you name a great work of art inspired by the Old Testament? Oh, that's easy: Michelangelo's David, Verdi's Nabucco, Cecil B. DeMille's The Ten Commandments. Do you know of any famous work inspired by the New Testament? Piece of cake: Leonardo's Last Supper, Bach's St. Matthew Passion, Monty Python's Life of Brian. Now for the real test: can you list a few masterpieces inspired by the Talmud?Though Jewish communities that studied the Talmud spread over large parts of the world, they did not play an important role in the building of the Chinese empires, in the European voyages of discovery, in the establishment of the democratic system, or in the Industrial Revolution. The coin, the university, parliament, the bank, the compass, the printing press, and the steam engine were all invented by Gentiles.