The typical scientist doesn’t actually practise meditation herself. Rather, she invites experienced… — Yuval Noah Harari

Drinking lots of will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage.

Can you name a great work of art inspired by the Old Testament? Oh, that's easy: Michelangelo's David, Verdi's Nabucco, Cecil B. DeMille's The Ten Commandments. Do you know of any famous work inspired by the New Testament? Piece of cake: Leonardo's Last Supper, Bach's St. Matthew Passion, Monty Python's Life of Brian. Now for the real test: can you list a few masterpieces inspired by the Talmud?Though Jewish communities that studied the Talmud spread over large parts of the world, they did not play an important role in the building of the Chinese empires, in the European voyages of discovery, in the establishment of the democratic system, or in the Industrial Revolution. The coin, the university, parliament, the bank, the compass, the printing press, and the steam engine were all invented by Gentiles.

One would have thought that conservatives would care far more about the conservation of the old ecological order, and about protecting their ancestral lands, forests and rivers. In contrast, progressives could be expected to be far more open to radical changes to the countryside, especially if the aim is to speed up progress and increase the human standard of living. However, once the party line has been set on these issues by various historical quirks, it has become second nature for conservatives to dismiss concerns about polluted rivers and disappearing birds, while left-wing progressives tend to fear any disruption to the old ecological order.