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Here’s my theory about meetings and life: the three things you can’t fake are erections, competence and creativity. That’s why meetings become toxic — they put uncreative people in a situation in which they have to be something they can never be. And the more effort they put into concealing their inabilities, the more toxic the meeting becomes.

Is there anything in the world more annoyingly creepy than an unspoken dress code?

Life is dull, but it could be worse and it could be better. We accept that a corporation determines our life’s routines. It’s the trade-off so that we don’t have to be chronically unemployed creative types, and we know it. When we were younger, we’d at least make a show of not being fooled and leave copies of Adbusters on our desktops. After a few years it just doesn’t matter. You trawl for jokes or amusingly diversionary .wav files. You download music. A new project comes along, then endures a slow-motion smothering at the hands of meetings. All ideas feel stillborn. The air smells like five hundred sheets of paper.

And then it’s another day.

Chances are you feel superior to almost everyone you work with — however, they probably feel the same way about you.

Being alive is just a brief technicality. (p. 167)

Why do most of us make such boring choices for the stories of our lives? How hard can it be to change gears and say, "You know what? Instead of inventing and telling stories, I’m going to make my life a more interesting story." (p. 177)

The hardest things in the world are being unique and having your life be a story. In the old days, it was much easier, but our modern fame-driven culture, with its real-time 24-7 marinade of electronic information, demands a lot from modern citizens, and poses great obstacles to narrative.

The problem is, after a week of intense googling, we’ve started to burn out on knowing the answer to everything. God must feel that way all the time. I think people in the year 2020 are going to be nostalgic for the sensation of feeling clueless.

Truly modern citizens are both charismatic and can only respond to other people with charisma. To survive, people need to become self-branding charisma robots. Yet, ironically, society mocks and punishes people who aspire to that state.

"Let's go out and buy a statistically average meal from a large multinational restaurant chain. That usually fixes about seventy-five percent of life's problems."

When you want to enjoy something, you must never let logic get too much in the way.

People who advocate simplicity have money in the bank; the money came first, not the simplicity. (from inside the cover)