The Walmart was like a starship that had landed in the soybean fields. … They went inside. The young ones… — Neal Stephenson

This was part of Corporation 9592’s strategy; they had hired psychologists, invested millions in a project to sabotage movies—yes, the entire medium of cinema—to get their customers/players/addicts into a state of mind where they simply could not focus on a two-hour-long chunk of filmed entertainment without alarm bells going off in their medullas telling them that they needed to log on to T’Rain and see what they were missing.

One way to be strong was to be knowledgeable. In so many areas, it was not possible to be knowledgeable without getting a Ph.D. and doing a postdoc. Guns and hunting provided an out for men who wanted to be know-it-alls but who couldn’t afford to spend the first three decades of their lives getting up to speed on quantum mechanics or oncology.

This was probably rooted in a belief that had been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.

When a thunderstorm was headed your way across the prairie, you took the washing down from the line and closed the windows.

It wasn’t necessary to have a meeting about it.

The sales force didn’t need to get involved.