“White coke?” “It’s a trial product.” “Wow, sounds cool. What does it taste like?” “Coke,” 6 says. “Well… — Max Barry

“White coke?”

“It’s a trial product.”

“Wow, sounds cool. What does it taste like?”

“Coke,” 6 says.

“Well, yeah,” I say, “but how is it different to, say, Classic Coke?”

“It’s in a different can,” 6 says.

I wait, but 6 just looks at me. “What, that’s it?”

“No,” she says. “It will also cost twice as much.” She pours herself a Pepsi. “We’re after a more upmarket niche.”

“You really expect people to pay double for a white can?” I ask, astounded. “When it tastes exactly the same?”

6 aims a chiseled frown at me. “I didn’t say it tastes exactly the same. I said it is exactly the same.”

p. 54Source: Wikiquote · CC BY-SA 4.0

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