mktg case study #13: mktg magazines GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T… — Max Barry

“You.” He stares at me for a second, then shakes his head. “You told me the truth.”

I don’t know what to say. “Yeah.”

“Scat,” he says, a pained expression on his face, “haven’t you learned anything?”

“It’s all responsibility and no control,” 6 says. “The classic path to failure.”

The whole morning feels very strange until I realize that for the first time in a long while, 6 and I don’t have anything to do. We have the whole weekend to kill: no deadlines, no last-minute struggles, no panic. It almost feels illegal.