mktg case study #3: mktg shampoo PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE… — Max Barry
mktg case study #3: mktg shampoo
PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE “NOW WITH BENZOETHYLHYDRATES!” THEY WILL ASSUME THAT THIS IS A GOOD THING.
p. 25Source: Wikiquote · CC BY-SA 4.0
More from this book
“You.” He stares at me for a second, then shakes his head. “You told me the truth.”
I don’t know what to say. “Yeah.”
“Scat,” he says, a pained expression on his face, “haven’t you learned anything?”
p. 292
mktg case study #13: mktg magazines
GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE.
p. 191
“It’s all responsibility and no control,” 6 says. “The classic path to failure.”
p. 204
