mktg case study #2: mktg cola NEVER, NEVER DISCUSS TASTE. TASTE IS 90 PERCENT PSYCHOLOGICAL AND IT DOESN’T… — Max Barry
mktg case study #2: mktg cola
NEVER, NEVER DISCUSS TASTE. TASTE IS 90 PERCENT PSYCHOLOGICAL AND IT DOESN’T SELL COLA; IT’S ROUGHLY A TENTH AS IMPORTANT AS IMAGE. THERE HAVE BEEN STUDIES.
p. 18Source: Wikiquote · CC BY-SA 4.0
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“You.” He stares at me for a second, then shakes his head. “You told me the truth.”
I don’t know what to say. “Yeah.”
“Scat,” he says, a pained expression on his face, “haven’t you learned anything?”
p. 292
mktg case study #13: mktg magazines
GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE.
p. 191
“It’s all responsibility and no control,” 6 says. “The classic path to failure.”
p. 204
