I’m very interested in what sort of car she’s driving because I think it will reveal some insight into her… — Max Barry

“You.” He stares at me for a second, then shakes his head. “You told me the truth.”

I don’t know what to say. “Yeah.”

“Scat,” he says, a pained expression on his face, “haven’t you learned anything?”

mktg case study #13: mktg magazines

GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE.

“It’s all responsibility and no control,” 6 says. “The classic path to failure.”