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And that, apart from a flurry of sensational newspaper reports which exposed him as a fraud, then trumpeted him as the real thing so that they could have another round of exposing him as a fraud again and then trumpeting him as the real thing again, until they got bored and found a nice juicy snooker player to harass instead, was that.
The content that spreads most easily is often the content that cuts the most corners. [...] Tone becomes part of the data. Hesitation becomes part of the story.
Chapter two: The attention reflex · The incentive system of the feed · p. 29
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