Quotes
Man is not the most majestic of the creatures; long before the mammals even, the dinosaurs were far more splendid. But he has what no other animal possesses: a jigsaw of faculties, which alone, over three thousand million years of life, made him creative. Every animal leaves traces of what he was. Man alone leaves traces of what he created.
The many modern critics who sense an inconsistency in the belief that free creation takes place within — presupposes, in fact — a system of constraints and governing principles are quite mistaken: unless, of course, they speak of "contradiction" in the loose and metaphoric sense of Schelling, when he writes that "without the contradiction of necessity and freedom not only philosophy but every nobler ambition of the spirit would sink to that death which is peculiar to those sciences in which that contradiction serves no function." Without this tension between necessity and freedom, rule and choice, there can be no creativity, no communication, no meaningful acts all all.
p. 153
It's how creativity works. Especially in humans. For every good idea, ten thousand idiotic ones must first be posed, sifted, tried out, and discarded. A mind that's afraid to toy with the ridiculous will never come up with the brilliantly original.
I believe creative work needs communication. So it’s extremely encouraging to be with a group of people who form a community and to know that you’re not isolated, although as individuals we must always work in an inner silence.
p. 34
Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving. It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective
p. 198
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
p. 5
At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking. This is beginning to happen in some schools but even so creativity is usually treated as something desirable which is to be brought about by vague exhortation. There is no deliberate and practical procedure for bringing it about.
p. 5
Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way.
p. 6
The second handers offer substitutes for competence such as love, charm, kindness - easy substitutes - and there is no substitute for creation.
An idea is a thought. It's a thought that holds more than you think it does when you receive it. But in that first moment there is a spark. In a comic strip, if someone gets an idea, a lightbulb goes on. It happens in an instant, just as in life.
It would be great if the entire film came all at once. But it comes, for me, in fragments. That first fragment is like the Rosetta stone. It's the piece of the puzzle that indicates the rest. It's a hopeful puzzle piece.
In Blue Velvet, it was red lips, green lawns, and the song — Bobby Vinton's version of "Blue Velvet". The next thing was an ear lying in a field. And that was it.
You fall in love with the first idea, that little tiny piece. And once you've got it, the rest will come in time.
p. 23
Ideas are like fish.
If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you've got to go deeper.
Down deep, the fish are more powerful and more pure. They're huge and abstract. And they're very beautiful.
p. 1
The more I study the phenomenon of human creativity, the more mysterious it seems. Their whole process of innovation is elusive, but is critical for us to understand. If we fail in this endeavor, thinking machines are doomed.














