‘’ is a term sometimes used to describe this process, by which corporations and brands try to veil unethical… — Shon Faye
‘’ is a term sometimes used to describe this process, by which corporations and brands try to veil unethical practices or boardroom avarice by publicly claiming to support LGBTQ+ rights. Yet even if corporate cynicism is the motivating factor, surely if it can be successfully harnessed by LGBTQ+ organizations to improve conditions for some trans workers, then the net effect is positive? The problem is that such day-to-day improvements in some workplaces, beneficial though they may be, are piecemeal, isolated and entirely dependent on the discretion of individual employers. The bigger picture at a societal level remains unaltered – particularly, the ongoing problems that remain for the most vulnerable trans people – and no amount of employer-led diversity schemes can provide any progressive, structural solution to the oppression endured by trans workers. This must be said: corporate diversity schemes can never guarantee the safety, dignity and prosperity of the transgender worker – or, indeed, any worker – in the way that a strong and robust trade union movement and a properly funded welfare state can.
Source: Wikiquote · CC BY-SA 4.0
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Moral panics rely on an inherent paradox: that the rights of a small minority of the population wielding little institutional power are in fact a risk to the majority. This is achieved by inciting in the population a mixture of moral disgust and anxiety about contagion. The problem group may be small now, but they will grow. They will grow by encouraging confused young people to join. For sexual minorities, this narrative of recruitment lends itself to the language of seduction and abuse, which helps direct the moral disgust society feels at paedophilia on to an innocent group. It is a shameful but highly effective propaganda tool. Despite the obvious parallels and analogous struggles that trans people have had with the wider queer movement’s struggle for sexual liberation, the claim that trans people are not only actively different but substantially harmful to the LGB movement has been readily embraced and promoted by extreme political conservatives. This includes even politicians who would themselves traditionally oppose lesbian, gay and bisexual rights.
It may seem paradoxical that in a period where civil rights for LGBT people seem to be at unique risk – a time in which Boris Johnson, a man who once called gay men ‘tank-topped bum boys’ and equated gay marriage with bestiality, can be prime minister – there has never been more media representation for LGBT people or more companies happy to insist they support us. This is not out of the sheer kindness of corporate hearts. Brands have recognized that the rainbow flag lends them the goodwill of people who care about social justice. Corporations can purport to be part of a movement with countercultural and liberationist roots, package that movement as ‘aspirational’ for marketing purposes, and in doing so denude it of all the politics that threaten the capitalist status quo and sell it back to those who can afford it. The idea that conspicuous consumption is a route to sexual and gender freedom has been effective in allowing the LGBT movement’s muscles to atrophy. In a godless age, there are new ways to give the masses their opium.
When non-binary people ask for legal recognition or a rethinking of gendered language (for instance through neutral pronouns, or new words for new genders), they are asking for more freedom for us all. In one sense, the claim that everyone is non-binary isn’t wrong: the binary is a powerful and pervasive myth, and everyone is somewhere on a spectrum. ‘Non-binary’ is only useful insofar as it is a term which can be used to make such ideas legible to policymakers, families, schools and societies. It is a term designed to make conversation easier; it is not the end point.
