It may seem paradoxical that in a period where civil rights for LGBT people seem to be at unique risk – a… — Shon Faye

It may seem paradoxical that in a period where civil rights for LGBT people seem to be at unique risk – a time in which Boris Johnson, a man who once called gay men ‘tank-topped bum boys’ and equated gay marriage with bestiality, can be prime minister – there has never been more media representation for LGBT people or more companies happy to insist they support us. This is not out of the sheer kindness of corporate hearts. Brands have recognized that the rainbow flag lends them the goodwill of people who care about social justice. Corporations can purport to be part of a movement with countercultural and liberationist roots, package that movement as ‘aspirational’ for marketing purposes, and in doing so denude it of all the politics that threaten the capitalist status quo and sell it back to those who can afford it. The idea that conspicuous consumption is a route to sexual and gender freedom has been effective in allowing the LGBT movement’s muscles to atrophy. In a godless age, there are new ways to give the masses their opium.

Source: Wikiquote · CC BY-SA 4.0

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