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Of two friends, one is always the slave of the other, although frequently neither acknowledges the fact to himself.

Happy people are ignoramuses and glory is nothing else but success, and to achieve it one only has to be cunning.

Women love only those whom they do not know!

A strange thing, the human heart in general, and woman's heart in particular.

I would make any sacrifice but this; twenty times I can stake my life, even my honour, but my freedom I shall never sell. Why do I prize it so much? … What am I aiming at? Nothing, absolutely nothing.

The supposition is prevalent the world over that there would be no problems in production or service if only our production workers would do their jobs in the way that they were taught. Pleasant dreams. The workers are handicapped by the system, and the system belongs to the management.

We cannot rely on mass inspection to improve quality, though there are times when 100 percent inspection is necessary. As Harold S. Dodge said many years ago, 'You cannot inspect quality into a product.' The quality is there or it isn't by the time it's inspected.

Women! Women! Who can understand them? Their smiles contradict their glances, their words promise and allure, but the tone of their voice repels.

Part of America's industrial problems is the aim of its corporate managers. Most American executives think they are in the business to make money, rather than products or service...The Japanese corporate credo, on the other hand, is that a company should become the world's most efficient provider of whatever product and service it offers. Once it becomes the world leader and continues to offer good products, profits follow.

Quality comes not from inspection, but from improvement of the production process.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...

Empirical evidence is never complete.