It’s much easier to be incomprehensible than intelligent, and most people can’t spot the difference. — Max Barry

“You.” He stares at me for a second, then shakes his head. “You told me the truth.”

I don’t know what to say. “Yeah.”

“Scat,” he says, a pained expression on his face, “haven’t you learned anything?”

mktg case study #13: mktg magazines

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“It’s all responsibility and no control,” 6 says. “The classic path to failure.”