All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic… — Marshall McLuhan
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty – psychic or physical. (p. 26)
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The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware. (p. 93)
There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening. [A chapter sub-heading attributed by McLuhan to Alfred North Whitehead]
Art is whatever you can get away with.
