# Quote — William Gibson, Distrust that Particular Flavor

> I was born in 1948. I can't recall a world before television...Initially there was nothing on it but “snow,” and then the nightly advent of a targetlike device called “the test pattern,” which people actually gathered to watch.
>
> I imagine that the World Wide Web and its modest wonders are no more than the test pattern for whatever the twenty-first century will regard as its equivalent medium.

- Author: [William Gibson](https://www.leafyquotes.com/william-gibson.md)
- Book: [Distrust that Particular Flavor](https://www.leafyquotes.com/william-gibson/distrust-that-particular-flavor.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/William_Gibson#Distrust_That_Particular_Flavor_(2012)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/william-gibson/distrust-that-particular-flavor/i-was-born

## More from this book

> As new technologies search out and lace over every interstice in the net of global communication, we find ourselves with increasingly less excuse for...slack. And that, I would argue, is what the World Wide Web, the test pattern for whatever will become the dominant global medium, offers us. Today, in its clumsy, larval, curiously innocent way, it offers us the opportunity to waste time...It will probably evolve into something considerably less random, and less fun — we seem to have a knack for that — but in the meantime, in its gloriously unsorted Global Ham Television Postcard Universes phase, surfing the Web is a procrastinator's dream. And people who see you doing it might even imagine you're working.

[Quote page](https://www.leafyquotes.com/william-gibson/distrust-that-particular-flavor/as-new-technologies.md)

> Rather than plug a piece of hardware into our gray matter, how much more elegant to extract some brain cells, plop them into a Petri dish, and graft on various sorts of gelatinous computing goo. Slug it all back into the skull and watch it run on blood sugar, the way a human brain's supposed to.

[Quote page](https://www.leafyquotes.com/william-gibson/distrust-that-particular-flavor/rather-than-plug.md)

> “Surfing the Web” (as dubious a metaphor as “the information highway”) is, as a friend of mine has it, “like reading magazines with the pages stuck together.” My wife shakes her head in dismay as I patiently await the downloading of some Japanese Beatles fan's personal catalog of bootlegs. “But it’s from Japan!” She isn't moved. She goes out to enjoy the flowers in her garden.

[Quote page](https://www.leafyquotes.com/william-gibson/distrust-that-particular-flavor/surfing-the-web.md)