Act only on the maxim whereby thou canst at the same time will that it should become a universal law. — Sissela Bok

Trust and integrity are precious resources, easily squandered, hard to regain. They can thrive only on a foundation of respect for veracity.

Honesty from health professionals matters more to patients than almost everything else that they experience when ill.

Whatever matters to human beings, trust is the atmosphere in which it thrives.