Sinclair Lewis

Being a man given to oratory and high principles, he enjoyed the sound of his own vocabulary and the warmth of his own virtue. ~ Ch. 6

Think how much better it is to criticize conventional customs if you yourself live up to them, scrupulously. Then people can't say you're attacking them to excuse your own infractions. Yes, I've heard that plea.... To word it differently, 'You must live up to the popular code if you believe in it; but if you don't believe in it, then you must live up to it!'

With... small-town life... there are hundreds of thousands... who are not content. The more intelligent young people... flee to the cities... and... stay there, seldom returning even for holidays. The reason, Carol insisted... is an unimaginatively standardized background, a sluggishness of speech and manners, a rigid ruling of the spirit by the desire to appear respectable. It is contentment... the contentment of the quiet dead, who are scornful of the living for their restless walking. It is the prohibition of happiness. It is the slavery self-sought and self-defended. It is dullness made God. A savorless people, gulping tasteless food and sitting afterward, coatless and thoughtless, in rocking-chairs prickly with inane decorations, listening to mechanical music, saying mechanical things about the excellence of Ford automobiles, and viewing themselves as the greatest race in the world.

For many minutes, for many hours, for a bleak eternity, he lay awake, shivering, reduced to primitive terror, comprehending that he had won freedom, and wondering what he could do with anything so unknown and so embarrassing as freedom. ~ Ch. 9

Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot-water heaters—were his symbols and proofs of excellence; at first sight the signs, then the substitutes, for joy and passion and wisdom. ~ Ch. 7

Men who had made five thousand, year before last, and ten thousand last year, were urging on nerve-yelping bodies and parched brains so that they might make twenty thousand this year; and the men who had broken down immediately after making their twenty thousand dollars were hustling to catch trains, to hustle through the vacations which the hustling doctors had ordered. ~ Ch. 12

What I fight in Zenith is the standardization of thought, and, of course, the traditions of competition. The real villains of the piece are the clean, kind, industrious Family Men who use every known brand of trickery and cruelty to insure the prosperity of their cubs. The worst thing about these fellows is that they're so good and, in their work at least, so intelligent. You can't hate them properly, and yet their standardized minds are the enemy. ~ Ch. 7

She was not a Respectable Married Woman but fully a human being.

The dinner was the best style of women's-magazine art, whereby the salad was served in hollowed apples, and everything but the invincible fried chicken resembled something else. ~ Ch. 8

The towers of Zenith aspired above the morning mist; austere towers of steel and cement and limestone, sturdy as cliffs and delicate as silver rods. ~ Ch. 1 [first sentence]

It has not yet been recorded that any human being has gained a very large or permanent contentment from meditation upon the fact that he is better off than others.

Maybe if they didn't know it beforehand, they wouldn't find out I'd ever been guilty of trying to think for myself.