Few people take objectives really seriously. They put average effort into too many things, rather than… — Richard Koch
Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.
p. 142Source: Wikiquote · CC BY-SA 4.0
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Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.
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