# Quote — Richard Koch, The 80/20 Principle

> Everything you want should be yours: the type of work you want; the relationships you need; the social, mental, and aesthetic stimulation that will make you happy and fulfilled; the money you require for the lifestyle that is appropriate to you; and any requirement that you may (or may not) have for achievement or service to others. If you don’t aim for it all, you’ll never get it all. To aim for it requires that you know what you want

- Author: [Richard Koch](https://www.leafyquotes.com/richard-koch.md)
- Book: [The 80/20 Principle](https://www.leafyquotes.com/richard-koch/the-8020-principle.md)
- Page: 164
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Richard_Koch#The_80/20_principle:_the_secret_of_achieving_more_with_less_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/richard-koch/the-8020-principle/everything-you-want

## More from this book

> Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

p. 103 — [Quote page](https://www.leafyquotes.com/richard-koch/the-8020-principle/marketing-and-the.md)

> Business strategy should not be a grand and sweeping overview. It should be more like an under view, a peek beneath the covers to look in great detail at what is going on.

p. 58 — [Quote page](https://www.leafyquotes.com/richard-koch/the-8020-principle/business-strategy-should.md)

> Conventional wisdom is not to put all of your eggs in one basket. 80/20 wisdom is to choose a basket carefully, load all your eggs into it, and then watch it like a hawk.

p. 28 — [Quote page](https://www.leafyquotes.com/richard-koch/the-8020-principle/conventional-wisdom-is-not.md)