Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to… — Norman Davies
Theorists of propaganda have identified five basic rules:
1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
2. The rule of disfiguration: discrediting the opposition by crude smears and parodies.
3. The rule of transfusion: manipulating the consensus values of the target audience for one's own ends.
4. The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'.
5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
p. 500Source: Wikiquote · CC BY-SA 4.0
More from this book
Ch. 7: Renatio (p. 556)
There are shades of barbarism in twentieth-century Europe which would once have amazed the most barbarous of barbarians. At a time when the instruments of constructive change had outstripped anything previously known, Europeans acquiesced in a string of conflicts which destroyed more human beings than all past convulsions put together.
p. 897
Arguably, the only fruit of the Crusades kept by the Christians was the apricot.
p. 358
