With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not… — Naomi Klein

With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.

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