# Quote — Naomi Klein, No Logo

> While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.

- Author: [Naomi Klein](https://www.leafyquotes.com/naomi-klein.md)
- Book: [No Logo](https://www.leafyquotes.com/naomi-klein/no-logo.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Naomi_Klein#No_Logo:_Taking_Aim_at_the_Brand_Bullies_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/naomi-klein/no-logo/while-brands-slowly

## More from this book

> When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/when-nike-says.md)

> Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/like-so-much.md)

> Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/free-speech-is-meaningless.md)