# Quote — Naomi Klein, No Logo

> Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.

- Author: [Naomi Klein](https://www.leafyquotes.com/naomi-klein.md)
- Book: [No Logo](https://www.leafyquotes.com/naomi-klein/no-logo.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Naomi_Klein#No_Logo:_Taking_Aim_at_the_Brand_Bullies_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/naomi-klein/no-logo/too-often-however

## More from this book

> When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/when-nike-says.md)

> Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/like-so-much.md)

> Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/free-speech-is-meaningless.md)