So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for… — Naomi Klein

When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.