# Quote — Naomi Klein, No Logo

> Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas.

- Author: [Naomi Klein](https://www.leafyquotes.com/naomi-klein.md)
- Book: [No Logo](https://www.leafyquotes.com/naomi-klein/no-logo.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Naomi_Klein#No_Logo:_Taking_Aim_at_the_Brand_Bullies_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/naomi-klein/no-logo/rather-than-calling

## More from this book

> When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/when-nike-says.md)

> Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/like-so-much.md)

> Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.

[Quote page](https://www.leafyquotes.com/naomi-klein/no-logo/free-speech-is-meaningless.md)