By 1930, Nazi students had a majority in the unions of nine universities; by 1931 they had seized control of… — Michael Burleigh

In northern and western Germany, dynamic leaders such as Gregor Strasser and the Elberfeld journalist Joseph Goebbels wanted to concentrate on breaking into the urban socialist vote… These men espoused a Prussian socialism. Whereas Hitler had recently vented his animosity towards Russia, they regarded it ‘as the socialist nationalist state for which consciously or unconsciously the younger generation in all countries long.’

Apparently inspired by the tidy coalmines of the Netherlands, the ‘Beauty of Labour’ section of the Labor Front tackled physical surroundings, providing improved air, light and space; decent canteens and washing facilities, and exteriors designed to make factories less forbidding. Employers with scruffy premises were warned and then stigmatized by inspectors. Each campaign was conducted under a slogan such as ‘Clean people in a clean plant’ or ‘Struggle against noise.’ Holistic talk of factory communities and of the whole man replaced over-emphasis upon the more limited question of enhancing worker productivity.

The Social Democrats were adamant that they did not want ‘a deformed socialism that creates a mass prison’: ‘we want to liberate, not oppress.’ The Stalinised Communists, since 1929 committed to their ‘social fascists’ line, were convinced that the ‘Nazis and Social Democrats stand on the foundation of capitalist private property and were slaves of capital and enemies of the workers… According to the Stalinist view that the most insidious enemy were immediately to the left – which had Stalin’s ( NKVD) imposing discipline on Trotskyites with a bullet to the head – leftist Social Democrats were the most dangerous of the ‘social fascists.’