# Quote — Max Barry, Syrup

> “White coke?”
>
> “It’s a trial product.”
>
> “Wow, sounds cool. What does it taste like?”
>
> “Coke,” 6 says.
>
> “Well, yeah,” I say, “but how is it different to, say, Classic Coke?”
>
> “It’s in a different can,” 6 says.
>
> I wait, but 6 just looks at me. “What, that’s it?”
>
> “No,” she says. “It will also cost twice as much.” She pours herself a Pepsi. “We’re after a more upmarket niche.”
>
> “You really expect people to pay double for a white can?” I ask, astounded. “When it tastes exactly the same?”
>
> 6 aims a chiseled frown at me. “I didn’t say it tastes exactly the same. I said it is exactly the same.”

- Author: [Max Barry](https://www.leafyquotes.com/max-barry.md)
- Book: [Syrup](https://www.leafyquotes.com/max-barry/syrup.md)
- Page: 54
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Max_Barry#Syrup_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/max-barry/syrup/white-coke-its

## More from this book

> “You.” He stares at me for a second, then shakes his head. “You told me the truth.”
>
> I don’t know what to say. “Yeah.”
>
> “Scat,” he says, a pained expression on his face, “haven’t you learned anything?”

p. 292 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/you-he-stares.md)

> mktg case study #13: mktg magazines
>
> GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE.

p. 191 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/mktg-case-study-13.md)

> “It’s all responsibility and no control,” 6 says. “The classic path to failure.”

p. 204 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/its-all-responsibility.md)