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  "text": "mktg case study #6: mktg cigarettes\n\nFOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT YOUR CUSTOMERS CAN’T STOP BUYING BY CLAIMING THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: “IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLE OF OUR CUSTOMERS.”",
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      "name": "hypocrisy",
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    {
      "name": "advertising",
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      "slug": "its-all-responsibility",
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      "text": "“It’s all responsibility and no control,” 6 says. “The classic path to failure.”",
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      "slug": "your-problem-is-that",
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      "text": "“Your problem is that reality isn’t good enough for you.” she says levelly. “You need a fantasy.”",
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      "slug": "theres-nothing-more",
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      "text": "There’s nothing more fascinating than a girl who won’t have sex with you.",
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