# Quote — Max Barry, Syrup

> Marketing (or mktg, which is what you write when you’re taking lecture notes at two hundred words per minute) is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt.
>
> Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it.

- Author: [Max Barry](https://www.leafyquotes.com/max-barry.md)
- Book: [Syrup](https://www.leafyquotes.com/max-barry/syrup.md)
- Page: 5
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Max_Barry#Syrup_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/max-barry/syrup/marketing-or-mktg

## More from this book

> “You.” He stares at me for a second, then shakes his head. “You told me the truth.”
>
> I don’t know what to say. “Yeah.”
>
> “Scat,” he says, a pained expression on his face, “haven’t you learned anything?”

p. 292 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/you-he-stares.md)

> mktg case study #13: mktg magazines
>
> GIVE AWAY FREE CRAP (PREFERABLY ADVERTISER-SUPPLIED FREE CRAP). DOESN’T MATTER HOW WORTHLESS OR USELESS IT IS: SALES WILL RISE. STRANGE BUT TRUE.

p. 191 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/mktg-case-study-13.md)

> “It’s all responsibility and no control,” 6 says. “The classic path to failure.”

p. 204 — [Quote page](https://www.leafyquotes.com/max-barry/syrup/its-all-responsibility.md)