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    "name": "Leafy Quotes",
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  "title": "Syrup",
  "slug": "syrup",
  "url": "https://www.leafyquotes.com/max-barry/syrup",
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  "author": {
    "name": "Max Barry",
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      "slug": "its-all-responsibility",
      "url": "https://www.leafyquotes.com/max-barry/syrup/its-all-responsibility",
      "text": "“It’s all responsibility and no control,” 6 says. “The classic path to failure.”",
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      "slug": "your-problem-is-that",
      "url": "https://www.leafyquotes.com/max-barry/syrup/your-problem-is-that",
      "text": "“Your problem is that reality isn’t good enough for you.” she says levelly. “You need a fantasy.”",
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      "slug": "theres-nothing-more",
      "url": "https://www.leafyquotes.com/max-barry/syrup/theres-nothing-more",
      "text": "There’s nothing more fascinating than a girl who won’t have sex with you.",
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      "slug": "mktg-case-study-9",
      "url": "https://www.leafyquotes.com/max-barry/syrup/mktg-case-study-9",
      "text": "mktg case study #9: mktg lies OCCASIONALLY, JUST OF COURSE, YOUR COMPANY WILL BE CAUGHT IN A LIE. THIS IS NOT GOOD. IF POSSIBLE, IMMEDIATELY FIRE SOMEONE EXPENDABLE AND PUBLICLY APOLOGIZE. IF NOT, YOU MUST STICK TO THE LIE. PERCEPTION IS REALITY.",
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      "slug": "reversing-gender-stereotypes",
      "url": "https://www.leafyquotes.com/max-barry/syrup/reversing-gender-stereotypes",
      "text": "“Reversing gender stereotypes doesn’t eliminate them,” 6 says, tossing the bacon. “You just create a whole new set of prejudices.”",
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      "slug": "i-learned-pretty",
      "url": "https://www.leafyquotes.com/max-barry/syrup/i-learned-pretty",
      "text": "I learned pretty early in my career as an agent to be friendly to utter jerks; it’s an essential skill.",
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      "slug": "shes-such-a-bitch",
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      "text": "“She’s such a bitch,” Tina says, which I find a little contradictory, but overall quite true. “She’s got to be in charge of everything.” I sit next to her. “Well, I guess. But in business, that’s leadership.” Tina stares at me for a second. “I can’t believe you consider that a positive trait. How about her inability to accept other points of view? Is it good leadership to be narrow, too?” “Focus,” I say. “They call that focus.” Tina stares at me. “Her paranoia?” “Business savvy.” “Compulsive need to have everything just how she wants it?” “Organizational skills.” “Aggressiveness?” “Aggressiveness,” I say, “is already a good thing.” “Jesus Christ,” Tina says, her eyebrow ring glinting in the morning sun. “Sometimes I worry about this country.”",
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      "slug": "mktg-case-study-6",
      "url": "https://www.leafyquotes.com/max-barry/syrup/mktg-case-study-6",
      "text": "mktg case study #6: mktg cigarettes FOR A PRODUCT THAT KILLS ITS CUSTOMERS, THIS IS PRETTY EASY. FOR ONE THING, YOU ONLY NEED TO CONVINCE PEOPLE TO START BUYING. BUT THE BEST PART IS THAT YOU GET TO DEFEND THE ACT OF SELLING A PRODUCT YOUR CUSTOMERS CAN’T STOP BUYING BY CLAIMING THEY HAVE FREEDOM OF CHOICE. BEFORE EACH MARKETING CAMPAIGN, PRACTICE THE LINE: “IT IS NOT THE POLICY OF OUR COMPANY TO DICTATE THE LIFESTYLE OF OUR CUSTOMERS.”",
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      "slug": "to-get-a-good",
      "url": "https://www.leafyquotes.com/max-barry/syrup/to-get-a-good",
      "text": "To get a good job in marketing, you need to market yourself.",
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      "slug": "its-much-easier",
      "url": "https://www.leafyquotes.com/max-barry/syrup/its-much-easier",
      "text": "It’s much easier to be incomprehensible than intelligent, and most people can’t spot the difference.",
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      "slug": "marketing-or-mktg",
      "url": "https://www.leafyquotes.com/max-barry/syrup/marketing-or-mktg",
      "text": "Marketing (or mktg, which is what you write when you’re taking lecture notes at two hundred words per minute) is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt. Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it.",
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      "slug": "i-note-that",
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      "text": "I note that as in all large corporations that loudly subscribe to equal opportunity and employment based solely on skill, the receptionist is young, female and gorgeous.",
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      "slug": "the-first-principle",
      "url": "https://www.leafyquotes.com/max-barry/syrup/the-first-principle",
      "text": "The first principle of marketing (okay, it’s not the first, but it doesn’t sound nearly as cool to say it’s the third) is this: Perception is reality. You see, a long time ago, some academic came up with the idea that reality doesn’t actually exist. Or at least, if it does, no one can agree what it is. Because of perception. Perception is the filter through which we view the world, and most of the time it’s a handy thing to have: it generalizes the world so we can deduce that a man who wears an Armani suit is rich, or that a man who wears an Armani suit and keeps saying “Isn’t this some Armani suit” is a rich asshole. But perception is a faulty mechanism. Perception is unreliable and easily distracted, subject to a thousand miscues and misinformation…like marketing. If anyone found a way to actually distinguish perception from reality, the entire marketing industry would crumble into the sea overnight.",
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