# Quote — Marshall McLuhan, Understanding Media

> Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming. (p. 267)

- Author: [Marshall McLuhan](https://www.leafyquotes.com/marshall-mcluhan.md)
- Book: [Understanding Media](https://www.leafyquotes.com/marshall-mcluhan/understanding-media.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Marshall_McLuhan#Understanding_Media_(1964)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/marshall-mcluhan/understanding-media/although-the-medium

## More from this book

> Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar. (p.46)

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/understanding-media/physiologically-man-in-the.md)

> All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. (p. 178-179)

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/understanding-media/all-meaning-alters.md)

> In the electric age we wear all mankind as our skin. (p. 47)

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/understanding-media/in-the-electric-age.md)