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  "text": "Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.",
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      "text": "The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware. (p. 93)",
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      "text": "There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening. [A chapter sub-heading attributed by McLuhan to Alfred North Whitehead]",
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      "text": "Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, terror. Speech is a social chart of this bog. (p. 48)",
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