# Quote — Marshall McLuhan, The Medium is the Massage

> Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change.

- Author: [Marshall McLuhan](https://www.leafyquotes.com/marshall-mcluhan.md)
- Book: [The Medium is the Massage](https://www.leafyquotes.com/marshall-mcluhan/the-medium-is-the-massage.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Marshall_McLuhan#The_Medium_is_the_Massage_(1967)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/marshall-mcluhan/the-medium-is-the-massage/media-by-altering

## More from this book

> The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware. (p. 93)

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/the-medium-is-the-massage/the-professional-tends.md)

> There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening. [A chapter sub-heading attributed by McLuhan to Alfred North Whitehead]

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/the-medium-is-the-massage/there-is-absolutely.md)

> Art is whatever you can get away with.

[Quote page](https://www.leafyquotes.com/marshall-mcluhan/the-medium-is-the-massage/art-is-whatever.md)