Kevin Kelly

A good definition of a network is organic behaviour in a technological matrix.

The aim of swarm power is superior performance in a turbulent environment.

In the network economy, success is self-reinforcing; it obeys the law of increasing returns. The great innovation of Silicon Valley is not the wowie-zowie hardware and software it has invented. Silicon Valley's greatest "product" is the social organisation of its companies, and most important, the tangled web of former jobs, intimate colleagues, information leakage from one firm to the next, rapid company life cycles, and agile e mail culture. This social web, suffused into the warm hardware of jelly bean chips and copper neurons, creates a network economy.

To achieve sustainable innovation you need to seek persistent disequilibrium. To seek persistent disequilibrium means that one must chase after disruption without succumbing to it, or retreating from it.

A network is a possibility factory.

Because information trumps mass, all commerce migrates to the network economy.

In the network economy, producing and consuming fuse into a single verb: prosuming. Since a relationship involves two members investing in it, its value increases twice as fast as one's investment.

Technology has become our culture, our culture technology.

The migration from ad hoc use to commercialisation cannot be rushed. To reach ubiquity you have to pass through sharing.

All items that can be copied, both tangible and intangible, adhere to the law of inverted pricing and become cheaper as they improve.

Outsiders act as employees, employees act as outsiders. New relationships blur the roles of employees and customers to the point of unity. They reveal the customer and the company as one.

The story of automation is the story of a one-way shift from human control to automatic control.