# Quote — Kevin Kelly, New Rules for the New Economy

> There is more to be gained by producing more opportunities than by optimizing existing ones.

- Author: [Kevin Kelly](https://www.leafyquotes.com/kevin-kelly.md)
- Book: [New Rules for the New Economy](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Kevin_Kelly_(editor)#New_Rules_for_the_New_Economy:_10_Radical_Strategies_for_a_Connected_World_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/there-is-more

## More from this book

> In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/in-the-coming.md)

> Every opportunity seized launches at least two new opportunities.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/every-opportunity-seized.md)

> Don't solve problems, pursue opportunities.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/dont-solve-problems.md)