# Quote — Kevin Kelly, New Rules for the New Economy

> Following the free also works in the other direction. If one way to increase product value is to make products free, then many things now free may contain potential value not yet perceived.

- Author: [Kevin Kelly](https://www.leafyquotes.com/kevin-kelly.md)
- Book: [New Rules for the New Economy](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Kevin_Kelly_(editor)#New_Rules_for_the_New_Economy:_10_Radical_Strategies_for_a_Connected_World_(1999)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/following-the-free

## More from this book

> In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/in-the-coming.md)

> Every opportunity seized launches at least two new opportunities.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/every-opportunity-seized.md)

> Don't solve problems, pursue opportunities.

[Quote page](https://www.leafyquotes.com/kevin-kelly/new-rules-for-the-new-economy/dont-solve-problems.md)