# Quote — Katherine Perry, Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

> When buying a tiny slice of a company feels as easy as buying a coffee, investing becomes expressive. People own a piece of something they admire simply because they can. The barrier between consumer and investor behavior dissolves.

- Author: [Katherine Perry](https://www.leafyquotes.com/katherine-perry.md)
- Book: [Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors](https://www.leafyquotes.com/katherine-perry/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors.md)
- Chapter: Chapter six: Identity, belief, and brand
- Page: 76
- Quote page: https://www.leafyquotes.com/katherine-perry/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors/when-buying-a-tiny

## More from this book

> The content that spreads most easily is often the content that cuts the most corners. [...] Tone becomes part of the data. Hesitation becomes part of the story.

Chapter two: The attention reflex · The incentive system of the feed · p. 29 — [Quote page](https://www.leafyquotes.com/katherine-perry/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors/the-content-that.md)

> [...] for public companies [...], the job is no longer just to report performance. It's to recognize that ownership now comes with attention, interpretation, and emotion attached, and that those forces have become part of the market itself.

Chapter one: The new retail reality · How investing became cultural · p. 15 — [Quote page](https://www.leafyquotes.com/katherine-perry/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors/for-public-companies.md)