Man has created gods in his own likeness and being himself mortal he has naturally supposed his creatures to… — James George Frazer

The notion that we can transfer our guilt and sufferings to some other being who will bear them for us is familiar to the savage mind. It arises from a very obvious confusion between the physical and the mental, between the material and the immaterial.

Dwellers by the sea cannot fail to be impressed by the sight of its ceaseless ebb and flow, and are apt, on the principles of that rude philosophy of sympathy and resemblance...to trace a subtle relation, a secret harmony, between its tides and the life of man...The belief that most deaths happen at ebb tide is said to be held along the east coast of England from Northumberland to Kent.

With the advance of knowledge, therefore, prayer and sacrifice assume the leading place in religious ritual; and magic; which once ranked with them as a legitimate equal, is gradually relegated to the background and sinks to the level of a black art.