Journalistic content is a technical complex expressly intended to adapt man to the machine. — Jacques Ellul

A principal characteristic of technique … is its refusal to tolerate moral judgments. It is absolutely independent of them and eliminates them from its domain. Technique never observes the distinction between moral and immoral use. It tends on the contrary, to create a completely independent technical morality.

Here, then, is one of the elements of weakness of this point of view. It does not perceive technique's rigorous autonomy with respect to morals; it does not see that the infusion of some more or less vague sentiment of human welfare cannot alter it. Not even the moral conversion of the technicians could make a difference. At best, they would cease to be good technicians. This attitude supposes further that technique evolves with some end in view, and that this end is human good. Technique is totally irrelevant to this notion and pursues no end, professed or unprofessed.

Our civilization is first and foremost a civilization of means; in the reality of modern life, the means, it would seem, are more important than the ends.

No technique is possible when men are free. … Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being. … The individual must be fashioned by techniques … in order to wipe out the blots his personal determination introduces into the perfect design of the organization.