A morality in the broad sense would be a general, all-inclusive theory of conduct: the morality to which… — J. L. Mackie
A morality in the broad sense would be a general, all-inclusive theory of conduct: the morality to which someone subscribed would be whatever body of principles he allowed ultimately to guide or determine his choices of action. In the narrow sense, a morality is a system of a particular sort of constraints on conduct — ones whose central task is to protect the interests of persons other than the agent and which present themselves to an agent as checks on his natural inclinations or spontaneous tendencies to act. In this narrow sense, moral considerations would be considerations from some limited range, and would not necessarily include everything that a man allowed to determine what he did. In the second sense, someone could say quite deliberately, 'I admit that morality requires that I should do such-and-such, but I don't intend to: for me other considerations here overrule the moral ones.'
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Different people have irresolvably different views of the good life — not only at different periods of history and in different forms of society, but even in our own culture at the present time.
No doubt one can stretch the notion of egocentric commendation...by saying that appropriate conditional, perhaps counterfactually conditional, clauses are to be assumed. The carving knife is one such as I would favour if I wanted to slice meat; the sunset is one such as I would favour if I were one for the beauties of nature; the weather is such as I would favour if I were a potato-grower — or, more dubiously, if I were a potato. But this is stretching the account, and it is gratuitous. What is common to all these cases is that in each there is, somewhere in the picture, some set of requirements or wants or interests, and the thing that is called good is being said to be such as to satisfy those requirements or wants or interests.
It is in imaginative literature — including those parts of it which pass for history and biography — that what may be good in human life is concretely represented.

