# Quote — Frank Herbert, The Santaroga Barrier

> "It isn't surprising," Piaget said, "to find the 'N-square' law from warfare being applied to advertising and politics — other kinds of warfare, you see — with no real conversion problem from one field to the other. Each has its concepts of concentration and exposure. The mathematics of differentials and predictions apply equally well, no matter the field of battle".

- Author: [Frank Herbert](https://www.leafyquotes.com/frank-herbert.md)
- Book: [The Santaroga Barrier](https://www.leafyquotes.com/frank-herbert/the-santaroga-barrier.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Frank_Herbert#The_Santaroga_Barrier_(1968)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/frank-herbert/the-santaroga-barrier/it-isnt-surprising

## More from this book

> " Life exists immersed in a sea of unconsciousness", he reminded himself.
>
> "In the drug, these people gain a view of that sea".

[Quote page](https://www.leafyquotes.com/frank-herbert/the-santaroga-barrier/life-exists-immersed.md)

> "We sift reality through screens composed of ideas. These idea systems are limited by language. That is to say: language cuts the grooves in which our thoughts move. If we seek new validity forms,we must step outside the language".

[Quote page](https://www.leafyquotes.com/frank-herbert/the-santaroga-barrier/we-sift-reality.md)