# Quote — Douglas Coupland, Generation X

> underdogging - the tendency to almost invariably side with the underdog in a given situation. The consumer expression of this trait is the purchasing of less successful, "sad", or failing products: "I know these Vienna franks are heart failure on a stick, but they were so sad looking up against all the other yuppie food items that I just had to buy them." (page 137)

- Author: [Douglas Coupland](https://www.leafyquotes.com/douglas-coupland.md)
- Book: [Generation X](https://www.leafyquotes.com/douglas-coupland/generation-x.md)
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Generation_X:_Tales_for_an_Accelerated_Culture#T-Y) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/douglas-coupland/generation-x/underdogging-the-tendency

## More from this book

> tele-parablizing - morals used in everyday life that derive from TV sitcom plots: "That's just like the episode where Jan lost her glasses!" (page 120)

[Quote page](https://www.leafyquotes.com/douglas-coupland/generation-x/tele-parablizing-morals-used.md)

> the tens - the first decade of a new century. (page 163)

[Quote page](https://www.leafyquotes.com/douglas-coupland/generation-x/the-tens-the.md)

> "You see, when you're middle class, you have to live with the fact that history will ignore you. You have to live with the fact that history can never champion your causes and that history will never feel sorry for you. It is the price that is paid for day-to-day comfort and silence. And because of this price, all happinesses are sterile; all sadnesses go unpitied."

[Quote page](https://www.leafyquotes.com/douglas-coupland/generation-x/you-see-when.md)