o'propriation - the inclusion of advertising, packaging, and entertainment jargon from earlier eras in… — Douglas Coupland

o'propriation - the inclusion of advertising, packaging, and entertainment jargon from earlier eras in everyday speech for ironic and/or comic effect: "Kathleen's Favorite Dead Celebrity party was tons o' fun" or "Dave really thinks of himself as a zany, nutty, wacky, and madcap guy, doesn't he?" (page 107)

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