2 + 2 = 5-ism - caving in to a target marketing strategy aimed at oneself after holding out for a long period… — Douglas Coupland

2 + 2 = 5-ism - caving in to a target marketing strategy aimed at oneself after holding out for a long period of time: "Oh, all right, I'll buy your stupid cola. Now leave me alone." (page 139)

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