Once you know what it is you want to be true, instinct is a very useful device for enabling you to know that… — Douglas Adams

"I'm afraid I can't comment on the name Rain God at this present time, and we are calling him an example of a Spontaneous Para-Causal Meteorological Phenomenon."

"Can you tell us what that means?"

"I'm not altogether sure. Let's be straight here. If we find something we can't understand we like to call it something you can't understand, or indeed pronounce. I mean if we just let you go around calling him a Rain God, then that suggests that you know something we don't and I'm afraid we couldn't have that."

The storm had now definitely abated, and what thunder there was now grumbled over more distant hills, like a man saying "And another thing..." twenty minutes after admitting he's lost the argument.

The sign said:

Hold stick near centre of its length. Moisten pointed end in mouth. Insert in tooth space, blunt end next to gum. Use gentle in-out motion.

"It seemed to me," said Wonko the Sane, "that any civilization that had so far lost its head as to need to include a set of detailed instructions for use in a packet of toothpicks, was no longer a civilization in which I could live and stay sane."