# Quote — Donella H. Meadows, Thinking in Systems

> Even people within systems don't often recognize what whole-system goal they are serving. "To make profits", most corporations would say, but that's just a rule, a necessary condition to stay in the game. What is the point of the game? To grow, to increase market share, to bring the world (customers, suppliers, regulators) more and more under the control of the corporation, so that its operations becomes ever more shielded from uncertainty.

- Author: [Donella H. Meadows](https://www.leafyquotes.com/donella-h-meadows.md)
- Book: [Thinking in Systems](https://www.leafyquotes.com/donella-h-meadows/thinking-in-systems.md)
- Page: 161
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Donella_Meadows#Thinking_in_Systems:_A_Primer_(2008)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/donella-h-meadows/thinking-in-systems/even-people-within

## More from this book

> How is it that one way of seeing the world becomes so widely shared that institutions, technologies, production systems, buildings, cities, become shaped around that way of seeing?

p. 169 — [Quote page](https://www.leafyquotes.com/donella-h-meadows/thinking-in-systems/how-is-it-that.md)

> There always will be limits to growth.

[Quote page](https://www.leafyquotes.com/donella-h-meadows/thinking-in-systems/there-always-will-be.md)

> The bounded rationality of each actor in a system may not lead to decisions that further the welfare of the system as a whole.

[Quote page](https://www.leafyquotes.com/donella-h-meadows/thinking-in-systems/the-bounded-rationality.md)