Even people within systems don't often recognize what whole-system goal they are serving. "To make profits"… — Donella H. Meadows
Even people within systems don't often recognize what whole-system goal they are serving. "To make profits", most corporations would say, but that's just a rule, a necessary condition to stay in the game. What is the point of the game? To grow, to increase market share, to bring the world (customers, suppliers, regulators) more and more under the control of the corporation, so that its operations becomes ever more shielded from uncertainty.
p. 161Source: Wikiquote · CC BY-SA 4.0
More from this book
How is it that one way of seeing the world becomes so widely shared that institutions, technologies, production systems, buildings, cities, become shaped around that way of seeing?
p. 169
There always will be limits to growth.
The bounded rationality of each actor in a system may not lead to decisions that further the welfare of the system as a whole.

